A marketing agency owner reveals…

Get all your marketing done in one hour a week.

The 80/20 framework for predictable marketing that runs without you. Stop guessing. Start systemising. Make marketing work for you.

built for busy owners
Get the book - $7 See how it works
The One Hour Marketing Method book by Johannes Klupfel
15 yearsbuilding marketing systems for small business
$120M+in ecommerce sales generated for clients
100,000+leads across property, finance and trades
Sound familiar?

You did not start your business to do marketing.

Somebody still has to do it. So you hired an agency, or you had a crack at it yourself.

AI looks easy in the videos.

Your feed is full of them. The AI agent that runs your marketing while you sleep. The pack of prompts that writes your ads and emails for you. The agency promising to flood you with leads.

I have bought plenty of them. I have spent thousands on prompts, setups and agents, and every one still needed a pile of work before it did anything useful, and I do this for a living.

When you hand your marketing to AI, you are trusting it to know better than you do. Often it does not. It will happily write confident copy for the wrong customer and tell you it looks great. If you do not know the foundations, you cannot spot it.

The same goes for an agency, or a marketer on your team. If you do not know what good looks like, you are taking their word for it.

This book fixes that. It lays out the framework: what has to be in place, what to check, and how to tell whether your marketing is set up right and working.

Once you have that, you choose how it gets done. Do it yourself with AI. Hand it to an agency. Or give it to someone in-house and know exactly what to ask them for. Whichever you pick, you will know if it is working.

How it works

Three steps. Then one hour a week.

No overwhelm, no forty moving parts. Lay the foundation once, put the systems in place, then keep it running in a single focused hour a week.

1

Get the book, lay the foundation

Read it and get clear on what actually matters for your business, and what you can stop wasting time on.

2

Put the systems in place

Set up the handful of simple systems that bring customers in and follow them up. You only do this once.

3

Run it in one hour a week

Work the weekly routine. As it beds in, it needs less of you, not more, until it is running without you.

Why I wrote the book.

I run a marketing agency on the Sunshine Coast. We charge real money and we earn it. What I kept seeing was owners handing over thousands a month for marketing they could have run themselves in an hour a week, if someone had just shown them the system instead of keeping it a mystery.

Take Dan, who sells dried mangoes direct online. His marketing used to be hit and miss, with no real idea what was working. We put this method to work and his sales climbed more than 140 percent. We now run his entire marketing in about an hour a month. In his words, we do not even need the full hour.

So I wrote the whole system down. The difference is the method, not more effort and not more spend.

"We have picked up about two and a half million dollars worth of work we did not have previously. Sometimes we have to turn your stuff off because we are getting too many leads."

Dave & Mitch, Look Cabinets - Sunshine Coast
This actually works

Not theory. The same routine we run for paying clients.

Real Australian businesses, real results.

Look Cabinets
$2.5Min new work since switching
Sometimes we have to turn your stuff off because we are getting too many leads.
Ford Acupuncture, Maroochydore
60%of new clients now come through cloudclicks
My website is amazing and the Google campaigns have been outstanding. From there it was just a matter of sitting back and waiting for the clients to come in.
PKM Earthmoving
Daily callsup from 1 in 6 months on the last agency
We worked with another AdWords company for six months and got one phone call. We are now getting calls every day.
Results vary from business to business. These clients put the work in, and the book only works if you do too.

Made for owners who do the work.

✱

Trades and services

Plumbers, sparkies, cleaners, physios. Booked out one month, quiet the next.

✱

Local businesses

Shops, clinics and studios that live or die on local attention.

✱

Online stores

Early-stage Shopify owners who need customers, not another course.

✱

Owners with a team or agency

You have a marketing person, team or agency, and you want to know how it works and whether it is any good.

Foundational, not a bag of tricks

If you own the business, you need this.

However your marketing gets done, these are the foundations you cannot afford to be in the dark on.

You do it yourself, or with AI

This is your system. The questions to ask and the structure to follow, so your hour a week pulls customers in, whether you write the ads or AI drafts them for you.

You pay an agency

You need it even more. This is how you tell whether they are any good, and stop paying for work that quietly goes nowhere.

You have a team

As the owner, this is the stuff you have to understand. You cannot lead a marketing team on things you have never been shown.

These are the foundational questions and the structure behind every business I have grown. If it is your business and you want it to grow, you need to know what is in this book.

Johannes Klupfel
heyjk.
From the desk of JK

I wrote this book to answer the questions I hear over and over.

After fifteen years in marketing and hundreds of conversations with business owners, I keep hearing the same questions and running into the same misunderstandings. AI is only making it worse. It speeds the misconceptions up, and if you do not know the foundations, you are going to lose.

The owners who win are not the ones with the biggest budget or the cleverest campaign. They are the ones who understand the foundations and do a few simple things, consistently, every week. This book is those few things, written down, so you can run them yourself, or know that they are done right.

Your business should give you your life back, not swallow it whole. That is why this is built to be actioned in an hour a week, not every waking moment.

What is in the book

Everything you need, in one book.

Full disclosure: I tried hard to write a marketing book you could read in one hour. I failed. There was just too much foundational stuff that matters, and I would not leave it out. So it runs to 231 pages. You do not have to read it end to end, though. Skip to the parts that matter for you right now, get started this week, and come back for the rest.

What you will learn inside

✓The one-hour weekly routine you can drop straight into your calendar, so your marketing gets done even in your busiest weeks. Chapter 3
✓The 80/20 of marketing: the few things that actually bring in customers, and the long list of busywork you can drop today without losing a thing. Page 26
✓How to put AI to work as the engine doing your heavy lifting, not a fancy Google search. Most owners use it backwards. Chapter 5
✓The plain-words test for your message: if the right customer cannot tell why to pick you in ten seconds, here is how to fix it.
✓The one-page brand guide that does the job of a 40-page brand bible, and that you will actually stick to. Page 51
✓The fixes to make on your website before you spend a cent on ads, so you are not paying to fill a leaky bucket. Chapter 8
✓Where your leads should live so they stop slipping through the cracks, sorted without the CRM jargon. Page 70
✓The set-and-forget automations that quietly hand you back hours every week. Build them once and they never take a day off.
✓How to follow up so the people who are not ready to buy today do not quietly vanish. This is where most of your money leaks out. Page 94
✓How to turn happy customers into reviews, referrals and testimonials, without the awkward chasing. Chapter 12
✓The 80/20 of Google Ads: how to tell at a glance whether an ad is making you money or quietly draining your budget. Page 113
✓Minimum viable SEO: the short list worth doing to show up in search, and the year-long projects you can safely ignore. Chapter 14
✓The simple content engine that means you never stare at a blank page wondering what to post again. Page 134
✓Why personality-driven emails get opened while polished newsletters get ignored, and how to write the kind people reply to.
✓When Facebook and Instagram ads are worth your money, and when to leave them well alone. Most small businesses get this wrong. Chapter 17
✓The simple dashboard that shows you what is working and what is wasting money, in under a minute. Page 167
✓The monthly review and the handful of numbers actually worth watching, so you stop sweating the ones that do not matter. Chapter 19
✓How to delegate until your marketing runs without you, and how to tell when hiring or outsourcing is worth it. Page 190
✓The weekly rhythm that gets your marketing done without you having to psych yourself up for it every time. Chapter 22
✓Plus real examples from trades, local and online businesses, so you can see exactly how it maps to yours.
The book

The whole system, written down, for $7.

  • ✓ The full One Hour Marketing Method, start to finish
  • ✓ The weekly one-hour plan you follow on repeat
  • ✓ Real examples from trades, local and online businesses
  • ✓ Instant PDF download. Skip around and start this week.
Get the book - $7

Less than the coffee you will drink reading it.

The One Hour Marketing Method book

My promise to you

There is no money-back guarantee on this one. For seven bucks, if you read it and put it to work, you will get back many times what you paid. That part is on you. I cannot implement it for you, so there are no refunds.

If $7 feels like too big a risk on your own marketing, take that as your answer. Keep your seven dollars and skip the book. For everyone else, it might be the best $7 you spend on your business this year.

Get the book - $7
The short version

Skipped to the bottom and missed the best parts?

1A plain-English book that shows you how to bring in a steady stream of customers with about an hour of marketing a week.
2No webinars, no funnels, no jargon. Just the handful of things that work.
3Written by an agency owner whose clients have picked up millions in new work using this exact system.
4Foundational stuff every owner should know, whether you do your own marketing, pay an agency, or run a team.
5Just $7, instant download, and it might be the best seven bucks you spend on your business this year.
Questions

Fair things to ask.

Is one hour a week really enough?

Yes, once you stop doing the things that do not work. The method is built around the few moves that pull customers in, so the hour goes a long way. As the system beds in, the time only drops.

Wait, the book takes hours to read but the marketing takes one hour?

Correct, and I know how that sounds. The one hour is how long the marketing takes each week once you are set up. The book takes four to five hours to read because it lays the foundations properly. You can skip to what you need and start this week.

I am not a marketer. Will I get it?

This book is written for business owners. It is plain English, written for people with a business to run, and it shows you what to focus on first. If you can run your business, you can run this.

Do I need to pay for ads?

No. The method works with whatever channel suits you. Ads can amplify it later, but they are not the starting point.

What if it does not work for my business?

The foundations are the same whatever you sell, and the examples cover trades, local services and online stores. It is $7 with no refund, so if that feels risky, skip it. But read it and put in the hour, and I would be surprised if you did not make your seven bucks back many times over.

One Hour Marketing Method

Give your marketing one hour. Get your week back.

Grab the book for $7, read it this week, and run your first one-hour session. It might be the best seven bucks you spend on your business this year.

Get the book - $7
your future self says thanks